Squeeze page tricks for list builders
The standard squeeze page is a simple two page website, comprising a page that encourages any visitors to enter their names and email address into the form on your site and then push a submit button.
From: ….the desktop of? Denis R. O’Callaghan
….your Aussie Entrepreneur
?As a result of this simple action, they will be transported straight to your thankyou page, all things being equal.
A squeeze page consists mainly of a strong bold headline, a sub headline, some informative text, points with bullets, perhaps a graphic of your free gift you are offering, closely followed by a call to action, an autoresponder signup form, also visible should be a privacy statement, and link to a “terms and conditions” page also.
There are several methods to produce a squeeze page. First up, you could script this page in an HTML editor, providing you have this knowledge.
Otherwise you could uutilize a squeeze page template, i.e. aready made one. You only have to cruise the net to find free of charge templates, and download one of these from the site. If however you aren’t confident doing this, hiring a professional copywriter and designer to create a professional page for you is another way to go.
Length of content
The content? needs to be between 200 to 300 words. This might seem a lot? at first thought, but believe me it’s not. Be mindful when listing the great benefits of the products or services, and expand on how these will enhance life for the visitor to your site.
Good Headlines
A good headline, especially an attention getting headline, makes your visitors desire to read more material. Which is your prime objective of course. More exciting the headlines, brings more buzz and interest, making it far more likely your visitors will read the whole content from beginning to end! Try and restrict you headings to about twenty words or less, this size I can assure you is the most productive.
List of benefits
This may sound obvious, but remember to list all the benefits that your visitors will be getting for free. These freebies might be considered an assessment of what the subscriber will receive or learn, once he or she has signed up and received their free gift. Try to keep this to about six points, because any more and? the visitor might start doubting your sincerity.
Graphical bonus gift
Endeavor to show? your visitor what they will be getting after they have subscribed to your mailing list, by way of an eye catching pic . There are various forms this free gift can take from an e-book, to a video course, or perhaps a podcast elearning module.
A great idea is to purchase a ” Private Label Rights” product. Only make certain that the contract allows you to give it away entirely free. It’s worth the extra bit of work to adapt the items and create your own version exclusively. Then you can begin branding your products with your own graphics, and adapted content to enhance your online persona.
Time sensitive marketing
Here is the part where you start adding in a time scarcity factor. Many people could be more inclined to take the action if there is a time limit element present. You are also able to explain that we only have limited copies to present, or that there is a limited time available for sign-up, before entries are closed for ever.
A compelling call to action
Make your “call to action” dramatic and compelling. Explain exactly what the visitor has to do now. Guide them to fill in their name and email address. Don’t assume that they know this already.
The little sign-up box
Please remember your little sign-up box! In the end, this is why you are setting up a squeeze page in the first place. Your sign-up box has to work hand in hand with your autoresponder, you can utilize a company such as AWeber or any other, who provide a very reliable and simple to use service.
Perhaps you didn’t realize that you could place your sign-up box in more than one location. Always follow the golden rule of making certain that one of the boxes is visible to the visitor above the fold. Some guys hate scrolling all the way down a webpage. Another trick is to make it so those people are able to sign-up immediately without having to read any of the content on the squeeze page at all.
Links to similar stuff
You need to have links embedded on the page, linking to pages of similar content from your own, to other sites on the web. Hundreds of links are not necessary, but aim for approximately? 6 to 8. Place these links at the end of the page, in order not to distract these potential customers and lead them off the page. And be certain they are high quality links!
A great matter of concern would be if you had hoards of visitors clicking off your page without enrolling, you would need to have a serious peek at your offer and sales pitch in it’s entirety.
These are just a few guidelines and tricks for producing your squeeze pages. For those who have an expensive priced item that you intend to market long term, consider engaging a professional squeeze page designer to do it all for you.? Good luck guys!
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Author: D.R.O’Callaghan
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